Mary Beth Fiorentino

contemporary jewelry | graphic design

 

Partnership with Frank Europe

A partnership with Frank Europe–engineers of supreme quality showcases–provided Gaylord Archival with exclusive selling rights to the Frank Showcase System in the United States. The features and benefits of the system's many differentiating characteristics were the foundation for the product launch and subsequent campaign materials.

Landing Page

Landing Page

Ship flat crate integrated with pallet

Ship flat crate integrated with pallet

Home Page Banner

Home Page Banner

Introductory pages 2/3 of the annual catalog, dedicated to Frank Showcases

Introductory pages 2/3 of the annual catalog, dedicated to Frank Showcases

Introductory pages 4/5 of the annual catalog, dedicated to Frank Showcases

Introductory pages 4/5 of the annual catalog, dedicated to Frank Showcases


Tradeshow

Illuminated, informational towers were created for the American Association of Museums conference where we announced our partnership and displayed the showcases for the first time. These towers, also built with the Frank system were displayed alongside propped showcases, showing the versatility of the system.

FrankPanelLegCase.jpg
TowerOfPower-PNK.jpg
TowerOfPower-ORG.jpg
TowerOfPower-GRN.jpg

Instructional materials created to familiarize the customer with the system

Photographs of step-by-step assembly

Photographs of step-by-step assembly

Outline of components

Outline of components

Diagram of parts

Diagram of parts

Model showing versatility, including shelving and panel removal

Model showing versatility, including shelving and panel removal