Partnership with Frank Europe
A partnership with Frank Europe–engineers of supreme quality showcases–provided Gaylord Archival with exclusive selling rights to the Frank Showcase System in the United States. The features and benefits of the system's many differentiating characteristics were the foundation for the product launch and subsequent campaign materials.
Illuminated, informational towers were created for the American Association of Museums conference where we announced our partnership and displayed the showcases for the first time. These towers, also built with the Frank system were displayed alongside propped showcases, showing the versatility of the system.