Mary Beth Fiorentino

contemporary jewelry | graphic design


Gaylord Archival

Company Re-Brand

Re-branded an over 100 year old Syracuse, NY company, Gaylord Archival, after their product offering narrowed, targeting specifically museums, archives and institutional customers. Started from scratch to define personality of the company, identify differentiating factors and create customer profiles. Re-designed company identity, product packaging, multi-channel marketing materials—including trade show presence—and any piece of paper, no matter how large or small.

See a collection of re-branded items here

home page banners

Banners highlighted products and initiatives while conveying a sophisticated, high-end style.

See banners that correspond with holiday and monthly sales, here.

New site Launch Announcement series

A decades old website was completely revamped and scheduled to launch on the first of the year. The campaign highlighted features built into the new site that would make it much easier for our customers to navigate and shop.

multi-channel Campaigns

Frank Europe Partnership

Launched a German-engineered line of demountable showcases in the US

See Frank Showcases Campaign

Custom, Made Simple

Defined four simple steps to order a fully custom showcase

See Made Simple Campaign


Introduced our home-based, archival product manufacturing area

See Handcrafted Campaign

Specialty Catalogs

The Exhibit Collection

See inside

Showcase Brochure

See inside

Frank Europe Catalog

See inside

Book Truck Brochure

See inside

Annual Catalog

See how it was done!

To resonate with customers from museums and archives, the best-selling Archival Storage Box was cleverly incorporated into well-known works of art and architecture for the cover of the annual catalogs.