Re-branded an over 100 year old Syracuse, NY company, Gaylord Archival, after their product offering narrowed, targeting specifically museums, archives and institutional customers. Started from scratch to define personality of the company, identify differentiating factors and create customer profiles. Re-designed company identity, product packaging, multi-channel marketing materials—including trade show presence—and any piece of paper, no matter how large or small.
home page banners
Banners highlighted products and initiatives while conveying a sophisticated, high-end style.
See banners that correspond with holiday and monthly sales, here.
New site Launch Announcement series
A decades old website was completely revamped and scheduled to launch on the first of the year. The campaign highlighted features built into the new site that would make it much easier for our customers to navigate and shop.
Frank Europe Partnership
Launched a German-engineered line of demountable showcases in the US
Custom, Made Simple
Defined four simple steps to order a fully custom showcase